MARKETING SERVICES

Monday, March 21, 2011
9:00 – 9:45 a.m.
Registration
Networking Continental Breakfast

9:45 a.m.
Opening Remarks

10:00 – 10:30 a.m.
The Economy Today and Your Business
Keynote Morning Speaker, Deputy Secretary Mary Rae Carter
Virginia’s first Deputy Secretary of Commerce and Trade for Rural Economic Development

10:40-11:30 a.m.
Making E-commerce Work for You
Presented by Mr. Tony Cox, Founder, 5th Food Group

11:40 a.m. -12:30 p.m.
Trend Toward Private Labeling
Presented by Mr. Ed Howie, President, BRAND-TRUE

12:30 – 1:45 p.m.
Networking Lunch
Meet with Exhibitors

1:45 – 3:00 p.m.
Food Safety – Topic to be announced

3:00 – 3:30 p.m.
Afternoon Break
Meet with Exhibitors

3:30 p.m.
TBA

4:00 – 4:45 p.m.
History of Virginia Cuisine ~ How to Build Your Story
Presented by Mr. Patrick Evans-Hylton, Banker-turned-Johnson & Wales trained chef
Senior Editor for Food and Wine at Hampton Roads Magazine
Executive Editor for Virginia Wine Lover Magazine

6:00 p.m.
Group Colonial Dinner

Tuesday, March 22, 2011
7:45 – 8:45 a.m.
Networking Sit Down Breakfast

9:00 – 9:50 a.m.
Specialty Food Consumer
NASFT Summer Fancy Food Show 2011 in Washington, D.C.
Presented by Ms. Ann Daw
NASFT President

10:00 – 10:50 a.m.
Tourism Marketing Opportunities
Presented by Sandra Tanner
Virginia Tourism Corporation
Tourism Development Specialist

10:00-10:50 a.m.
Making a Name for Yourself in the Global Marketplace
**A special workshop on marketing and legal issues for current exporters or companies that will likely export within the next 12 months.**
Presented by Mr. Keith Long, VDACS Director of International Marketing, SUSTA (Southern United States Trade Association), and John M. Huddle, Esq., CEO/Attorney, The Global Law Group, PLC.   Topics include: VDACS market assistance; cost-effective brand protection (global nuances; knock-offs; private label implications); traps for the unwary in international sales and distribution agreements; successful deal strategies; and export tax incentives.

11:00 a.m. – 12:00 p.m.
Retail Roundtable

Noon
Conclusion of the 2011 Virginia Specialty Food Educational Conference

Please feel free to contact Olivia with any questions at olivia.wilson@vdacs.virginia.gov or dial 804.786.2112. Thank you.